Toothpaste without the waste

Kiwis send 25 million toothpaste tubes to landfill each year. Make the switch to SOLID Oral Care fluoride toothpaste and toothpaste tablets.

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What is SOLID toothpaste?

It’s sustainable toothpaste made right here in New Zealand. Our premium toothpaste tablets and toothpaste jars are formulated by an oral health professional to effectively clean and polish teeth and prevent plaque buildup. Our range of delicious flavours means you’ll look forward to brushing. Plus, all our toothpastes contain fluoride – the essential ingredient for preventing tooth decay and the need for fillings.

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Why should I give up toothpaste in a tube?

Toothpaste tubes are not recyclable in our country, and are a contributor to the plastic waste found on our beaches and in our oceans. Here at SOLID Oral Care, we believe in refilling, not landfilling. That’s why you can return all your SOLID glass jars and bottles to us, and we’ll sterilise and refill them. We call it a circular toothpaste economy.

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