Our Vision

A world where we all take responsibility for what we consume and produce.

Solid's Vision

Our Mission

To brush better, because we can do better than sending 1.5 billion toothpaste tubes to landfill every year.   

Solid's Vision

Our Values


Taking responsibility for our environmental impact and protecting our oral health.


Creating beautiful, innovative products that people want to choose and use.


Uplifting and celebrating what people are doing to protect Papatūānuku.