sustainable oral care

Brush better.

New Zealand’s favourite sustainable toothpaste.

LATEST NEWS IN TOOTHPASTE LAND

Porirua Business Brings Plastic-Free Toothpaste to New World Supermarkets

Solid, a Porirua-based oral health company, has recently introduced its innovative plastic-free toothpaste to New World supermarkets across New Zealand, just six months after winning the inaugural Foodstuffs Emerging Supplier competition.

That means you’ll start to see Solid Fresh Mint and Strawberry Toothpaste Jars in the toothpaste aisle in your local New World πŸ₯°

Sustainable Toothpaste
Sustainable Toothpaste

Make Your Bathroom Beautiful

Start your plastic free toothpaste journey here.

  • Product on sale
    Solid Toothpaste Starter Pack

    Solid Toothpaste Starter Pack

    From: Original price was: NZD$33.70.Current price is: NZD$25.80.
  • Product on sale
    toothpaste subscription

    3 Toothpastes & 3 Toothbrushes

    From: Original price was: NZD$55.20.Current price is: NZD$49.70. available on subscription
  • Product on sale
    Toothpaste in a Jar 4 Pack

    Toothpaste in a Jar 4 Pack

    From: Original price was: NZD$51.60.Current price is: NZD$46.44. available on subscription
Sustainable Toothpaste

THE INNOVATIVE LOW WASTE WAY TO WHITEN YOUR TEETH

White teeth.

No plastic waste.

That’s right. You can now get noticeably whiter teeth without the plastic guilt.

Solid Teeth Whitening contains the same ingredients dentists use.

Maximum home whitening strength for beautifully natural white teeth.

Sustainable Toothpaste
Sustainable Toothpaste

WHY CHOOSE A SOLID TOOTHPASTE SUBSCRIPTION?

Never run out of toothpaste again.

Subscribe today to get your toothpaste, mouthwash, toothbrush, and floss delivered every 2 or 3 months. You’ve got the freedom to tailor your subscription just for you.

You’ll also save 10% on all subscription items, every time.

Now that’s something to smile about!

Sustainable Toothpaste
Sustainable Toothpaste

WHY CHOOSE SUSTAINABLE ORAL CARE?

Join the community who’ve ditched the toothpaste tube.

16 million plastic toothpaste tubes go to landfill each year – and that’s just in Aotearoa. Happily, you have the power to change this!

Choose toothpaste tablets, powder or paste.

Choose your flavours.

Refillable, returnable and compostable options.

Sustainable Toothpaste
Sustainable Toothpaste
Sustainable Toothpaste

People like you who’ve made the switch

Lexi
Verified ownerVerified owner
5/5

Bought in conjunction with the Oxygenating Mouthwash – works a treat!

1 day ago
Lexi
Verified ownerVerified owner
5/5

A pleasant surprise! I use it as directed – the recommended capful amount per go works great for me.

1 day ago
Lexi
Verified ownerVerified owner
5/5

A perfect size for sampling; I’ll be sticking with these, for sure!

1 day ago
Sustainable Toothpaste

NZ’s favourite toothpaste in a glass jar

Your search for plastic free toothpaste is over! A thicker, dentist style toothpaste in a glass jar. One jar = two less plastic tubes in landfill. Choose your flavour. Add your toothpaste scoop. Enjoy.

Sustainable Toothpaste

Toothpaste tablets

The fresh new way to brush your teeth. Pre-measured tabs of real toothpaste, minus the water. Perfect for travel. Chew a tab, brush, smile!

Sustainable Toothpaste

Dentist and dental hygienist approved βœ“

Sustainable Toothpaste
Sustainable Toothpaste
Sustainable Toothpaste

Trying to reduce your single use plastics?

So are we! That’s why your order will arrive safely in a compostable box, safely nestled amongst repurposed card and paper. If you’re a jar return superstar – keep the box for sending them back!

We’ll also cover the carbon emissions to get it to you, as well as receiving our jars back from you.