Toothpaste without the waste

In New Zealand, 25 million toothpaste tubes per year go to landfill. Make the switch to SOLID Oral Care fluoride toothpaste and toothpaste tablets.

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What’s in SOLID toothpaste?

It’s important to us that our toothpaste works as well as toothpaste in a tube. That’s why all of our toothpastes contain fluoride, the gold standard ingredient for preventing tooth decay. All SOLID products are carefully formulated by Laura, an Oral Health Therapist and are small batch made in Titahi Bay, Aotearoa.

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Creating a circular toothpaste economy

We’re passionate about reducing the waste in oral care waste with our nationwide glass container return scheme. 

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We want your empties

Return your jars at any of the stores in green.

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