All Solid toothpaste, toothpaste tablets and toothpaste powder are made in-house in our New Zealand toothpaste factory. Fresh toothpaste tastes better AND works better!
From dental professional to Solid Oral Care founder
Kia ora, I’m Laura. I’m an oral health therapist with a Bachelor of Health Science in Oral Health, and the founder of Solid. I’ve always been fascinated by teeth, even as a child. Before I started making toothpaste, I worked with both children and adults as a dental therapist and dental hygienist.
What you don’t realise before you get into dental...
Dental appointments involve a LOT of plastic waste. It’s been calculated that a single appointment produces 354g of plastic waste – that’s 3/4 of a block of butter!
As well as the crazy amount of clinical waste, all the toothpaste, floss, and mouthwash I would recommend to my patients was sold in unrecyclable plastic containers, and often wrapped in more plastic.
At this same time, I had my first child. And started to consider what the world was going to look like when he grew up. I started reducing waste in my own life. I swapped to shampoo bars, went for bulk packaging, and generally tried to do a bit better. But – all the plastic-free toothpastes were fluoride-free, and I didn’t trust them to protect my teeth.
So, I became a toothpaste formulator
I love solving problems and inventing things. I’d already invented a mouthwash during my time as a hygienist. How hard could it be to make plastic-free toothpaste? The answer is: it was, in fact, very hard.
Luckily, I love a challenge. A couple of years later, that idea had grown into a range of toothpaste flavours and formats to suit (almost) everyone.
My time in the dental clinic taught me a lot of things but here are the top 3:
I will always recommend a fluoride toothpaste, for all children and all adults.
The hardest job in the world is convincing people to floss
If people use good quality oral care products that they enjoy, they will have better oral health!