It’s toothpaste in tablet form. When a toothpaste tablet is chewed, it magically transforms into toothpaste. You can then use your toothbrush to clean your teeth as usual.
Our tablets have fluoride to protect your teeth from decay and a super-fresh minty aftertaste.
For those who want their toothpaste to be “paste” (fair enough!) we have the only New Zealand made fluoride toothpaste in a jar.
You might be asking “Why should I use toothpaste tablets or toothpaste in a jar? What’s so bad about toothpaste in a tube?”
Toothpaste tubes are made from a combination of plastic and metal and are unrecyclable in New Zealand. Over 1 BILLION toothpaste tubes per year end up in landfill. Or, they end up floating in our oceans where they pose a risk to birds, animals and sea life. Or, they break down into microplastics of which the long term consequences are unknown.
So instead of plastic, our toothpastes and mouthwash come in amber glass containers that you can return to us for sterilising and refilling. We’ve always got our ultimate goal front and centre: 100% effective zero-waste oral health care.