You might have heard people arguing about fluoride in toothpaste. Some say it’s dangerous, while others say it’s a must-have. So, what’s the truth? What is Fluoride? Fluoride is a natural mineral found in water, rocks, and even some foods and drinks – black tea anyone? It’s added to toothpaste because it makes teeth stronger …
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Is Fluoride Toothpaste Safe?
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This September, Toothpaste becomes Pēniho
Adam (Ngāti Kahungunu ki te Wairoa), here. I’m the co-founder of Solid, alongside my wife, Laura. This year for Te Wiki o te Reo Māori, we’ve done something I’m really proud of. We’ve released our Fresh Mint and Strawberry toothpastes with te reo Māori labels. Why is this meaningful to me? I’m Māori, but I …
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Can you recycle a toothpaste tube?
If I toss my toothpaste tube in my recycling bin, can it be made into a new toothpaste tube further down the line? Unfortunately, the answer is… no. Technically, you could argue there are ways of taking apart toothpaste tubes and downcycling certain bits of them, sure. But is it a good or efficient way …
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Adam’s 5 Swaps for Plastic Free July 2023
Ah July. It’s cold, dark, and features the juggle of school holidays. But, I love that we now have Matariki to ground us and, of course, Plastic Free July to highlight our reliance on plastic. I’m not going to advocate a completely Plastic Free July – it’s not possible. But it’s the perfect time to …
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Toothpaste lab on the move thanks to successful PledgeMe campaign
Solid is pleased to announce that, after almost doubling in size over the last year, we are on the move into a bigger, better toothpaste lab! A local business, Aspiring Walls has welcomed us into their Elsdon-based factory after our successful crowdfunding campaign on PledgeMe. This campaign raised over $20,000 dollars and had 270 people …
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A deep dive into Solid’s Jar Return Programme
“Single-use packaging is cheap and easy for manufacturers and businesses to purchase, and in many instances is dispensed to consumers for free. There is no levy or other disincentive for knowingly putting a single-use item on the market, nor any targeted and consistent tax break, subsidy or other incentive for reuse.” (Reuse Aotearoa, 2022) Solid …
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What is Eco Floss made of?
Since starting Solid, I’ve enjoyed a never-ending supply of floss. One of the perks of running an oral care business 😉 Anyhow, a while ago I went away on holiday and forgot to pack floss. And I can’t handle going more than a day without flossing – that dental hygienist training is strong. So, I …
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How Does Teeth Whitening Work?
Let’s talk teeth whitening! Actual proper whitening, not “whitening” toothpastes that are pretty much regular toothpaste – read this blog for my take on that. How does “proper” teeth whitening work? Well, to have any effect on intrinsic staining – that’s stains inside the tooth – you need to use an agent that can penetrate …
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Solid chat with Ethically Kate
I still remember doing a little happy dance at when I found out Ethically Kate was using Solid toothpaste! Kate Hall, also known as Ethically Kate, is an educator, activist, and blogger in the New Zealand sustainable living space. She recently agreed to [virtually] sit down with us and have a chat. Can you …
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