Solid is pleased to announce that, after almost doubling in size over the last year, we are on the move into a bigger, better toothpaste lab! A local business, Aspiring Walls has welcomed us into their Elsdon-based factory after our successful crowdfunding campaign on PledgeMe. This campaign raised over $20,000 dollars and had 270 people …

Since starting Solid, I’ve enjoyed a never-ending supply of floss. One of the perks of running an oral care business 😉 Anyhow, a while ago I went away on holiday and forgot to pack floss. And I can’t handle going more than a day without flossing – that dental hygienist training is strong. So, I …

And, why don’t Solid make a whitening toothpaste, arguably the most popular kind of toothpaste? Let’s start at the beginning, and look at why you’d buy a whitening toothpaste. Generally, it’s because you want to change the colour of your teeth. You may think they look brownish, yellowish or greyish. Teeth tend to vary in …

Dr. Ngareka Bensemann is the principal dentist at the newly opened Marsden Cove dental clinic in Northland. She doesn’t just work at the practice, she created it herself from scratch which, as you can imagine, is not an easy task! Ngareka believes that quality dentistry should be easily accessible to all, regardless of background, and …

I’m always going on about the environmental benefit of switching from toothpaste in a tube to toothpaste tablets or toothpaste jars, but I haven’t yet really talked about how the different toothpaste ingredients measure up. As a toothpaste formulator and a dental professional, it’s second nature for me to pick up a tube of toothpaste …

And why don’t you make fluoride free toothpaste? This is definitely our most frequently asked question. Back when Solid was in the research and development stages, I DID plan to make both fluoridated and un-fluoridated toothpaste. It was late 2019, I had just launched our website and was yet to sell a single toothpaste tablet. …

I grew up in Napier, brushed my teeth with fluoride toothpaste twice a day, and had an OK diet. I still got tooth decay. I wish I’d grown up in an area with fluoridated water. A recent proposal on the touchy topic of water fluoridation would see Director-General of Health Dr Ashley Bloomfield make the …