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Frequently asked questions
How do you use toothpaste in a jar?
Use a spatula or the end of a teaspoon to scoop out a pea sized amount, apply it to your toothbrush, and brush as normal. Our toothpaste scoop is the easiest and best way to scoop toothpaste
How do you use a toothpaste tablet?
Pop a toothpaste tab in your mouth, chew it gently, and then brush your teeth as normal for two minutes. Your saliva causes the tablet to transform into toothpaste. Watch a video here.
Do you have a fluoride-free toothpaste?
We do not. Our founder, Laura, is an oral health therapist and could not in good conscience promote or sell a fluoride-free toothpaste, based on the current scientific research available 😊 Learn more here.
Is fluoride toothpaste safe?
Yes. In New Zealand, toothpaste with fluoride is regulated to make sure it’s at a safe level for both kids and adults. All standard or supermarket toothpastes are limited to a maximum of 1500ppm (parts per million) fluoride. It goes without saying that you shouldn’t eat toothpaste like food, but using a pea-sized amount on your toothbrush twice a day is completely safe. Even if you have kids that can’t or won’t spit after brushing. Learn more here.
Where are your products made?
All our oral care products are formulated and made by us in Porirua, New Zealand. Our stainless steel “buy once” products, bamboo toothbrushes and dental floss are designed by us and made responsibly by our contractors in Shandong, China and Ningbo, China.
What are the ingredients?
The ingredients in our toothpaste that improve oral health are are: fluoride (sodium monofluorophosphate), xylitol and calcium carbonate. You can learn more about every ingredient we use here.