
Designer Toothpaste Project
Welcome! Here’s the story behind the 3 Limited Edition Solid designer toothpastes.
How did all this come about? Well, back in February 2023, we did a PledgeMe crowdfunding project. Thanks to our loyal customers, we hit our target and were able to move into a bigger and better factory in Elsdon, Porirua.
Our top tier reward was the chance to design your own toothpaste. Thanks to a lovely pledger named Caroline, together we were able to do just this!
Caroline had such sweet ideas for toothpaste, we ended up designing three new flavours instead of one. We decided to make one full batch of each so we could open up these flavours for you to try too!


Check out the reward:
Design Your Own Toothpaste
Be the ultimate Solid supporter and design your own toothpaste flavour with Laura. At the end, you’ll get 50 custom flavoured toothpastes to gift to your friends and whānau. If it’s a winner we might even add it to our range. Ka rawe! We are based in Wellington, but this reward is workable for all of Aotearoa.

WILL YOU CHOOSE PINEAPPLE MINT, WATERMELON, OR KIWI GUAVA?
To celebrate Plastic Free July 2024…
….we brought these flavours back for a strictly limited time!
Your last chance to try these flavours at a very special price!

Pineapple Mint

Tropical pineapple with that refreshing cool mint feeling. The best of both toothpaste worlds!
Ingredients: Calcium carbonate, xylitol, glycerin, water, sodium bicarbonate, coconut oil, flavour oil, sodium lauroyl sarcosinate, guar gum, xanthan gum, menthol, monk fruit extract; contains 1000ppm fluoride as sodium monofluorophosphate.
Kiwi Guava

A fruity combo of kiwi and guava. Great for the more adventurous children or adults.
Ingredients: Calcium carbonate, xylitol, glycerin, water, sodium bicarbonate, coconut oil, flavour oil, sodium lauroyl sarcosinate, guar gum, xanthan gum, menthol, monk fruit extract; contains 1000ppm fluoride as sodium monofluorophosphate.
Watermelon

Designed for seven year old Ava, this toothpaste is a true watermelon flavour. A good one for tamariki who don’t like mint.
Ingredients: Calcium carbonate, xylitol, glycerin, water, sodium bicarbonate, coconut oil, flavour oil, sodium lauroyl sarcosinate, guar gum, xanthan gum, menthol, monk fruit extract; contains 1000ppm fluoride as sodium monofluorophosphate.
Directions for use
Using a clean dry spatula, apply a pea sized dab of toothpaste to toothbrush, then brush teeth for two minutes. Spit. Use morning and night. Children under 6: Use a smear of paste and brush with adult supervision.
Store out of reach of children and pets. This product is self preserving. Close lid after use.