My Story

Kia ora, I’m Laura, an oral health therapist and the founder of Solid Oral Care.

Solid Oral Care grew out of my two passions: helping people look after their teeth, and living more sustainably. I loved my patients and the variety in my job, but hated the amount of waste we generated in the dental industry. As a not-particularly-outspoken public sector worker, I found it tough to create any significant professional change. So, I decided to switch my focus to the other side of things: home oral care.

As an oral therapist, I know what ingredients work best to ensure lifelong healthy teeth. All our products are personally formulated by me, and made locally in our toothpaste lab in Wellington, New Zealand.

If there’s any oral care products you’d really like to see in an eco-friendly version, let me know. And join our list to be updated as new goodies roll out!